Top of the funnel, or TOFU, is the part of the funnel that contains every conceivable prospect that may or may not have encountered your product or platform. In older marketing terms this would comprise of suspects and engaged prospects. Top of the funnel prospects are those that would be in in the initial stages of looking for information to solve their problem. The content they digest is very high level, very strategic in nature, and used to inform on the most basic level. TOFU prospects may or may not be in any position to buy either now or in the future, however they are looking for information that may help them realize the issues they are encountering is causing greater problems than they realize and may be worth looking deeper into. Typically a prospect in the TOFU level has a ten percent chance of closing on the longer side of your sales cycle.
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