Sales Accepted Leads

Sales Accepted Leads

Sales accepted leads, or SALs, are Marketing Qualified Leads, or MQLs, that have been accepted by the sales department, however have not been fully qualified. SAL is a placeholder to ensure that MQL leads have moved to the sales department. Cases where SAL would be used would the time between when a discovery call was booked with an MQL and the time that the discovery call occurred. For this reason SALs are considered to be in the middle of the funnel (MOFU).