Bottom of the Funnel

Bottom of the Funnel

Bottom of the funnel, or BOFU, is the part of the funnel that contains prospects who are at the final end of the sales process with their deals closing. BOFU typically has the least amount of prospects with the shortest conversion time. Many organization have strict time limits on how long a prospect can be in BOFU and if they linger, the prospect is moved back to MOFU or dropped from the sales process entirely