Building an effective inside sale team means creating an infrastructure where your sales reps have all the tools and support they need to succeed. Those tools start with the ability to attract, train, and retain talent. In that flow, the most important aspect is training. Training your reps must be a constant. There must be continually iterative changes to your sales process that will enable you to tune your sales team.
An effective inside sales unit or department enables a company to generate, qualify, and close business. Recruiting is the first step in building the inside sales machine. Excellent recruits that can be taught to sell and fit company culture will enable an organization to scale faster. Effective training will enable the inside sales teams to meet and achieve their goals so that an organization can scale their sales team to gain more market share.